• The late night master’s trademark can be used a great corporate exercise on positioning and differentiating your business in the marketplace. • Developing your own list helps your company answer one of the most difficult business questions, “What are the top reasons someone would purchase my product or service?” We suggest you develop a… [Read more…]
May 12, 2012
• Pinterest, the image-based social media network, is riding a wave of popularity. Initially introduced as a platform for pinning fashion, food and travel images to a pin board, Pinterest, with its 95 percent female following, is now the darling of business-to-consumer and business-to-business companies trying to get in front of this most influential audience.… [Read more…]
May 9, 2012
While companies of every category encourage people to click their Facebook Like buttons, the accountability questions continue to surface: “How much does liking a company influence a purchasing decision and increase loyalty to the business?” The best way to determine if there’s a relationship between fans who’ve actually liked and purchased is to directly ask… [Read more…]
June 21, 2011
Here is a great article from Search Engine Land that gives some great advice on how to approach building out local Web sites for our clients. One of the more interesting points is the use of Vanity Phone Numbers. Many mobile phones these days come without letters on individual buttons and make it very difficult… [Read more…]
May 19, 2012
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